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General contractor website design that books the call
General contractor website design fails when a homeowner cannot call you from the driveway. Open your page on your phone before you look at templates. The design is the name, the towns you drive, and a number that dials.
What general contractor website design has to show
- The company name, spelled the way the truck spells it.
- The towns you actually serve. Delete any city you will not drive to.
- The phone number on the first screen. Tap it. The dialer must fill in your digits.
- Photos of jobs you finished. A stock kitchen is not your work.
- A license number or the year you started, if you have it.
- What you do, what you do not do, and your hours.
Write that on paper first. Hand the paper to whoever builds the page. If they start from a template of empty rooms, stop them. Your facts are the design. The colors are not.
Check a page you already have
Stand outside and open the site, the way a homeowner does. Read the first screen out loud. If you do not hear the town and the number, the page is a brochure.
Scroll once. If the page slides sideways, a photo or a table is too wide. If you pinch to read, the type is a desktop page shrunk onto a phone. If the menu needs a careful aim, the buttons are too small.
Call the number from a different phone. If the person who answers is confused, the number on the site is old. Fix that today. A new layout with the wrong number books the wrong calls.
Ask a homeowner you know to find the number without instructions. If they scroll past a slider first, move the number above the slider. If they cannot tell which towns you serve, the page is not finished.
Use job photos, and say what they are
Three real jobs beat a slider of twelve stock houses. Under each photo, name the town and the work. Roof in Stephenville. Fence in Temple. Septic near Huntsville. Heritage Roofing has been in Stephenville since 1986. Use your own year if you have one. Do not invent a shop to fill the page.
On one lab check, the old Heritage page failed the viewport and the phone font size. SEO was 82. The live site scored 98 Performance and 100 SEO. The host reply was 140 milliseconds. The big image was 1.8 seconds. Your test is still the thumb on your own phone. Those numbers are one roofing site.
If you want this done from the site you already have, Vortex Personal is $59 a month for one live site. Pro is $449 a month for up to 10. Business is $2,499 a month for up to 150. Hosting is included. A year is ten times the month price. The old site stays up until you switch.
If the page cannot be edited, start a rebuild from the URL you already run.
If the site is online but missing from Google, read why that happens.