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An SEO website redesign that keeps the name you own
An SEO website redesign keeps the address Google already has. The work is a list of page addresses, not a new logo. Write that list before anyone moves a file.
What an SEO website redesign must keep
Open your site and click every public page. Copy each address into a sheet. Note which ones customers use: the homepage, the contact page, any town page that already gets calls. Those addresses should survive.
- The domain stays at your registrar. You keep the login.
- The old site stays up until the new pages are approved.
- Each old address either stays the same or permanently moves to the new one. That move is a 301.
- The title and the short description under it stay, unless they are wrong.
- The phone number, the town, and the photos get corrected. The name does not change.
A 301 is how an old path tells Google and old links where the page went. Use it when a path must change. Do not use it to jump to a new brand. A new brand starts with no history.
Do the work in this order
- Export or write down the addresses.
- Build the new pages beside the old site.
- Match the important addresses, or add a 301 for each one that changes.
- Read the preview. Fix the phone and the towns.
- Open Search Console on the same domain and inspect the homepage.
- Point DNS only when you would let a customer see the new site. DNS sends the name to the host.
- After the switch, click the old addresses. Each one should open the right new page, not an error.
Skip the list and you will not know what you lost. Cancel the old host early and the name can show a blank page. Launch before you tap the number and the public phone can be wrong.
What this will not do
A careful redesign does not guarantee the old position. If the old page ranked because other sites linked to a path, deleting that path without a 301 can drop it. If the old page never ranked, a prettier page does not create searches. Extra jobs still depend on the town.
Heritage Roofing and the other live customer sites kept their domains. On one lab check the live Heritage site scored 98 Performance and 100 SEO. The old page scored 82 SEO. That is page quality. It is not a rank report. After you switch, use Search Console to see whether the same queries still show the pages.
If you want this done from the site you already have, Vortex Personal is $59 a month for one live site. Pro is $449 a month for up to 10. Business is $2,499 a month for up to 150. Hosting is included. A year is ten times the month price. The old site stays up until you switch.
Keep the name and start a rebuild when the address list is written down.
The domain login check is on keep your domain.